Mediately (medical EU app for doctors) legacy tab-based navigation hid some of our most valuable clinical features. We replaced this friction with a unified, smart search experience that bridges the gap between different medical data types. Whether a doctor needs a local drug leaflet, a complex diagnostic calculator, or an AI-generated treatment suggestion, they are now exactly one search query away from the answer.

In a high-pressure clinical setting, every second counts. Traditional search engines simply match characters, but we engineered our autocomplete as a clinical routing engine.

Instead of overwhelming doctors, the system works quietly behind the scenes:

• Intent-Based Routing: Typing keywords like "classification" or "icd" instantly surfaces the specific product section rather than forcing the doctor to scroll through pages of irrelevant drug names.
   

• Smart Actions: Every autocomplete suggestion maps to exactly one highly predictable action: opening a deep-linked direct item (Drug, Tool, Guideline), running a query-based search, or launching AI Mode.

Hospital Wi-Fi is notoriously unreliable, often dropping entirely deep inside concrete buildings. We designed defensive UX patterns to ensure doctors are never left without answers:
 

• Offline Fallback: If a premium (PRO) user loses internet connection or the autocomplete API fails, the interface gracefully falls back to local database results, displaying a subtle toast: "Showing local results."
   

• Behavior-Based AI Shifting:

  • If a doctor types one word, we default to local, super-fast Universal Search.

  • If they type two or more words, the system automatically anticipates a complex clinical question and positions an AI Mode suggestion right at the top.

As our product matured, we needed to transition from a playful AI assistant ("Elly") to a polished, authoritative clinical workspace ("AI Mode"). I directed this structural and visual rebranding across all user touchpoints.

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• Clean Interface, Less Noise: We stripped out redundant "PRO" badges inside the chat, removed programmatic ad placeholders when they weren't needed, and modernized the input fields with a floating layout.
   

• Decluttering the Home Screen: We simplified the home view by removing legacy navigation blocks and introduced a persistent "Prescribing" label. This allows doctors to instantly jump straight to critical dosage and indication details without scrolling.

Search ranking is only as good as the behavior it supports. Working closely with our engineering and analytics squads, we ran rapid feedback loops to constantly fine-tune our result hierarchy. By analyzing real-world clinical search data, we dynamically elevated high-intent, actionable tools over low-priority reference materials. constantly adapting the search engine to mirror the actual urgency of a doctor’s live workflow.